Code Invokers is looking for an innovative and strategic Product Marketing Manager to drive the success of our software products. In this role, you will be responsible for developing and executing go-to-market strategies, communicating the value of our products to customers, and driving customer engagement and product adoption. This is an exciting opportunity to shape the marketing efforts behind cutting-edge technology and work closely with cross-functional teams to achieve business goals.

What You’ll Do at Code Invokers:

• Develop and execute go-to-market strategies for new product launches and updates.
• Create compelling product positioning, messaging, and value propositions tailored to target audiences.
• Collaborate with product management, engineering, and sales teams to align marketing efforts with product development and business objectives.
• Conduct market research to stay informed about industry trends, customer needs, and competitive offerings.
• Lead the creation of marketing materials such as product briefs, case studies, whitepapers, videos, and presentations.
• Work closely with sales teams to provide them with the tools and resources needed to communicate product value to customers.
• Manage product marketing campaigns, including digital marketing, social media, and content marketing efforts.
• Track and analyze the performance of marketing initiatives, adjusting strategies as needed to optimize results.

Responsibilities:

• Drive the end-to-end product marketing process, from strategy to execution.
• Lead market research efforts to understand customer needs, competitive landscape, and industry trends.
• Craft clear, compelling product messaging that resonates with target audiences.
• Create and maintain sales enablement tools, ensuring that the sales team can effectively communicate product benefits.
• Collaborate with cross-functional teams to ensure alignment between product development, marketing, and sales.
• Plan and manage product launches, including digital marketing, PR, and content strategies.
• Monitor key performance metrics and adjust marketing strategies to achieve product growth goals.

Who We’re Looking For:

We are looking for a Product Marketing Manager with a proven track record of successfully marketing software products. The ideal candidate is creative, data-driven, and highly collaborative, with a deep understanding of product marketing strategies and the ability to turn technical features into compelling customer-focused messaging.

• Strong experience in product marketing, particularly in the technology or software space.
• Ability to craft clear, compelling messaging that communicates product value to target audiences.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience in conducting market research and analyzing data to inform marketing strategies.
• Familiarity with digital marketing channels, including content marketing, SEO, and social media.
• Ability to thrive in a fast-paced, innovative environment with a focus on results.

Benefits with You in Mind:

At Code Invokers, we prioritize professional growth and team success. As a Product Marketing Manager, you will enjoy:

• A creative and dynamic work environment that values innovation.
• Opportunities to work on cutting-edge products and contribute to their success in the market.
• Ongoing learning and professional development opportunities.
• Competitive salary and comprehensive benefits package.
• Flexibility, including remote work options and a healthy work-life balance.

Join Code Invokers and be the voice that connects our innovative products with the market. If you’re a strategic thinker with a passion for technology and marketing, we want to hear from you.